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Edit short videos for TikTok, Reels and Shorts

Short videos live or die in the first seconds. Here's a quick recipe for edits that hold attention, and how to get there faster with Split.

A recipe that works

  1. Hook first. Start on the most surprising line or image. Cut any intro.
  2. Keep it moving. Change the shot every 1 to 3 seconds; cut every pause.
  3. Captions on. Most people watch muted.
  4. One idea. 15 to 45 seconds that say one thing well.
  5. End strong. A payoff or a clear call to action, then stop.

Do it in Split

  • Set the shape: Aspect ratio 9:16.
  • Ask SplitIT: “make it 30 seconds, start on the best moment, cut the silences, add bold captions”.
  • Or copy a viral edit's rhythm with Genjitsu.
  • Export at 1080p, 30 fps.

Questions

What size should TikTok and Reels videos be?

Vertical 9:16, usually 1080 by 1920 pixels. In Split, set Aspect ratio to 9:16 and export at 1080p.

How long should a short video be?

Most do best between 15 and 45 seconds: long enough for one clear idea, short enough to watch twice.

Try Split freeWindows and Android. Editing by hand is always free; new accounts get free AI credits.
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